Architect Ludwig Mies van der Rohe adopted the motto "Less is more" to describe his aesthetic tactic of arranging the numerous necessary components of a building to create an impression of extreme simplicity
http://en.wikipedia.org/wiki/Minimalism
Thanks to wikipedia, I found this quote to describe the blog I am now going to write about.
Minimalism- making something look simple. Whilst I was at university, I was told that simplicity is the one of the hardest things to achieve as a creative and I do believe after today's slog, that he was right. But, even so, simple is good and I feel all the better for it.
My site as of this morning contained 54 pages and had so much work on show that I can't believe anyone would stand around long enough to look at it all. I made the decision that I needed to simplify my work and after 8 hours of work, I think I have achieved it. My website now comprises of 9 pages and is formatted so that potential clients will get all they need to know from what I have done in the past. One piece of work per page, an easy to use, but attractive (if I don't say so myself) navigation bar and with the subtle features to the work, makes it much more user friendly.
I write this very short piece to encourage anyone who has aspirations of getting into this fascinating practice, that doing less to a site really is doing more. I think that from the new format, people will spend more time looking at the work. I think that with the ease of use, it will encourage those to have me do their sites. I really think that less will prove to be so much more.
Have a look at some sites and compare them, which ones do you engage with the most? The ones with pages and pages and pages? I don't. I think you might find that it will be the ones that have less to them, less to take in, less to have to think about- unless you are on a learning binge however.
Something to think about.
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