Thursday 12 April 2012

Web 2.0 and The Effects On Web Design




Over the past few months, I have been looking into the notion of the 1 page web site and thinking about the value or point of a 10-15 page web site.

In truth, do you look at it all? From looking at the analytics...... no.

Well, swallowing this bitter pill that people simply can't be bothered to trudge through all my design content has been for the long term, a great help; as it's begun to help me design web sites for the 21st Century Internet User.

Web 2.0 gets banded about quite a lot these days, some feel its a look and other feel its a process (the eternal design debate, form over function). Well for me, even as a designer, I feel its the function that defines Web 2.0 best.

For me Web 2.0 relates the use of 21st century internet users and where they tend to go when online. This is a simple answer, social networking. Whether its to post pictures of nights out, chat or simply and narcissistic-ally share their every move or mood with people by status or tweet, like it or loath it, this is where we tend to be. In actual fact, my second browser is now open in Facebook...ha.

My new site for 2012 is 100% web 2.0 with 1 page and connections to the major social networks. Why because I look to capture my site visitors for the long term. Be it by following, liking or adding, my visitor is going to be able to hear from me for a while. From looking at my Facebook Page Insights, many of my likes have come from site over the past 28 days, so this is what people want. They don't necessarily want to re-visit the site, they want to hear from daily, how awesome!

Well, Here is the site, enjoy.

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